About us
Experience that is
practical, not theoretical.
Twenty years across technology, strategy, and operations in New Zealand and Australia. We understand the full stack of an organisation — not just the technical layer.
“Our strength is years of experience — identifying the real problem, delivering a solution that fits, and enabling the team to own it.”
Karrina MountfortFounder & CEO, Webbased AI
Why Webbased AI exists
Most AI consultancies are built around vendors — commissioned to sell tools, not solve problems. Webbased AI was built from the opposite direction: from two decades of watching organisations buy technology they did not need and skip the change management that would have made it work.
We founded Webbased AI to give New Zealand and Australian organisations a trusted partner who is paid to give honest advice — not to move product. That means we are vendor-neutral, opinionated, and direct.
We work the way New Zealand businesses work: flat, practical, plain-spoken. No jargon. No PowerPoint empires. Just clear thinking and work that gets done.
20+
Years technology leadership across NZ and Australia
10+
Industry sectors served across ANZ
60–90
Minutes saved per person, per day
Weeks
Typical payback period from first deployment
In the room with you
A personal touch, grounded in real-world delivery
We do not lead transformations from a slide deck. We are in the room — on the panel, alongside your team, and on the floor where the work actually happens. Two decades of rolling out change across New Zealand and Australian organisations means the advice we give is practical, tested, and honest.
Whether we are sharing what we have learned on stage or embedded with your people through a rollout, the approach is the same: meet people where they are, cut the jargon, and turn AI from a buzzword into something your team can own.
“The real work of transformation happens face to face — listening, adjusting, and helping people feel confident with the change.”
Karrina MountfortFounder & CEO, Webbased AI
How we operate
Principles we work by
Vendor-neutral
We are not commissioned by any AI vendor. Our only obligation is to recommend what is right for your organisation.
People before tools
Technology does not change organisations — people do. Every engagement starts with understanding your team and your workflows.
Plain-spoken
No jargon, no buzzwords, no slide decks that obscure rather than explain. If we cannot say it simply, we do not understand it well enough.
Outcome-focused
We measure success in hours saved, revenue protected, and costs reduced — not in deliverables produced or hours billed.
Practically sized
We work with organisations that are ready to act, not just explore. Engagements are scoped to deliver value, not to run indefinitely.
Aotearoa-grounded
Based in Auckland, working across New Zealand and Australia. We understand the scale, culture and constraints of ANZ organisations.
Experience that is practical, not theoretical.
Well-rounded experience
Twenty years across technology, strategy, and operations. We understand the full stack of an organisation — not just the technical layer.
Cultural fit
We work with New Zealand and Australian organisations because we understand the culture: flat hierarchies, direct communication, and pragmatic decision-making.
Collaborative communication
No jargon. No PowerPoint empires. We communicate plainly, document clearly, and keep your leadership informed at every stage.
Support that lasts
We don't disappear after implementation. Our Manage + Maintain phase keeps the investment working and evolving as AI capabilities develop.
Our strength is years of experience — identifying the real problem, delivering a solution that fits, and enabling the team to own it.
How we work
A process built from
20 years of delivery.
Most AI projects fail not because the technology was wrong, but because the process was absent. Our model is built for the pace and complexity of real organisations — not consulting decks.
People before tools
Every engagement starts with understanding your team, your workflows, and your real problems — not a vendor demo.
ROI before roadmaps
Strategy without economic logic is just a document. We build the business case first so every phase has a clear number.
Adoption over installation
AI that sits unused is worse than no AI at all. Change management is built into every implementation — not added at the end.
Governance from day one
Policies and guardrails are designed before any tool goes live. We protect you from risks you have not thought of yet.
Who we work with
Ten sectors across
New Zealand and Australia.
AI creates value differently in every industry. We bring sector-specific experience so you are not starting from first principles — we already understand your workflows, constraints, and competitors.
Healthcare
Clinical ops, admin automation, patient communication
Construction
Estimating, project management, site reporting
Manufacturing
Production planning, quality control, supply chain
Education
Student support, assessment, institutional admin
Hospitality
Reservations, guest experience, procurement
Professional Services
Knowledge management, client work, proposal generation
Retail & Wholesale
Demand forecasting, inventory, customer service
Government
Service delivery, document processing, consultation
Financial Services
Compliance, reporting, customer advice support
Not-for-Profit
Impact reporting, grant management, stakeholder comms
Technology
Product development, support, internal ops
Begin your AI journey
Work with people who have done this before.
A thirty-minute discovery conversation. No pitch deck. No commitment. Just a clear picture of where AI can take your organisation.